Using Google Search Data To Predict The Australian Federal Election Result

Quick Points With opinion polls coming under heavy criticism for their inaccurate prediction of a sweeping Labor victory in the 2019 federal election, I thought I’d test whether Google search data could be a viable alternative for predicting the outcome of the 2022 election.  Checking the search volume for each federal candidate’s name via Google’s […]

ABC Interview

Following on from my ‘Winners & Losers of Lockdown in Australia‘ report, I was invited to discuss the findings on ABC News Radio. You can listen to the interview with Tom Oriti here. Toby Vue, from the Canberra Times, also wrote an article on the report which you can read here.

The Winners And Losers Of Lockdowns in Australia

The Covid-19 related lockdowns, beginning in early 2020, caused unprecedented levels of uncertainty for almost all Australian business owners. However, from regular conversations with my Brisbane SEO clients, I discovered that (anecdotally at least) quite a few were experiencing unprecedented levels of demand. This lead me to check the average monthly search volumes, for a […]